Listen to Jennifer Lopez's new song,  "Fresh out the Oven," just released under her new name, Lola. 

A website and Twitter account were launched today with the teaser "Who Is Lola?" 

Beyonce recently re-branded herself as Sasha Fierce. And country singer Garth Brooks has an alternative rocker alter ego named Chris Gaines.

Will this name change help JLo's music career? Can anything?

What do you think of her new song?

First, it was JLo. Then it was 'Stop calling me JLo.' Now it's Lola? 

We're confused. "No touchie the cookie?"

More Lola news:

Jennifer Lopez trainer on how she'll lose the baby weight

Who's Hollywood's hottest new mom: Jennifer, Nicole or Halle Berry?

Jennifer Lopez looks fierce. Or is it indigestion?

Jennifer flashes fans in Athens! And it's not pretty

Posted by:Elizabeth Snead