jessica alba honest company Jessica Alba's eco friendly household items website
Jessica Alba is a famous actress, a married mother of two and one of the most beautiful women in the world. And now she’s adding “businesswoman” to her resume.

CNN Money reports that Alba launched The Honest Company ( on Tuesday (Jan. 17), which is a site that sells eco-friendly household products such as baby items, cleaning supplies and bodycare items for a montly subscription fee.

I was pregnant three-and-a-half years ago with my daughter, Honor, I
started researching how to have a safe home. I was shocked
to learn how many dangerous chemicals were in the products I used,
including many I had assumed were safe,” says Alba.

Alba says one of the things that prompted her was a laundry detergent that was made specifically for babies that caused her (Alba) to sneeze and break out in a rash. She says of the detergent, “If it had that effect on me, I didn’t want to use it anywhere near my infant daughter. There are many studies that suggest a link between chemicals found in many of the everyday products we use and diseases including cancer, asthma and ADHD.”

So Alba has partnered with Brian Lee, founder of ShoeDazzle, Christopher Gavigan, an environment health expert, and Sean Kane, an executive for to launch The Honest Company.

To start with, the site will offer two bundles – a family pack that comes with a laundry list, excuse the pun, of household items, for $35.95, and a baby bundle that comes with a month’s supply of biodegradable (and fashionable) diapers, for $79.95. The site will expand based on customer feedback. Right now, they are offering a limited promotion where your diaper pack membership comes with free wipes. There is also a free trial, so you can decide if you like the products.

Alba says of the prices, “Most eco-friendly companies
don’t have a high volume, so they can cost 3 to 4 times as much as what
we’re offering.” We aren’t going to be the cheapest, but
we’re certainly not the most expensive.”

And a portion of the proceeds will go to support Baby2Baby, a non-profit organization that gives baby supplies to families in need.

We have to say – even regular diapers are not cheap, so $80 doesn’t actually sound bad for a month’s worth of more eco-friendly ones. What do you guys think?

Posted by:Andrea Reiher

TV critic by way of law school, Andrea Reiher enjoys everything from highbrow drama to clever comedy to the best reality TV has to offer. Her TV heroes include CJ Cregg, Spencer Hastings, Diane Lockhart, Juliet O'Hara and Buffy Summers. TV words to live by: "I'm a slayer, ask me how."