There’s no arguing that Jessica Simpson has become a fashion mogul for regular girls everywhere, and is spilling her secrets of success in New York’s Spring Fashion issue.
Her empire earned approximately $750 million last year, and the singer is in the process of adding both a “career separates” and ready-to-wear collection to her lineup. In case you’re not up to speed on the standards of fashion sales — Simpson is right in line with Michael Kors when it comes to sales volume.
“I never thought I’d be some fashion mogul!” she tells the mag.
Simpson’s every day appeal is just what makes her attractive to consumers, even after fashion flops and faux-pas. Remember “mom-jeans?” (Simpson, by the way, still claims to think the look was “cute”).
Countless celebrity lines have failed before her, so what is the famous blonde’s secret to success?
“We try not to set trends, but you need your trending pieces in every delivery,” she explains. “But those go fast: What you really need is your basics for every type of person.
“When it comes to other celebrity brands, I think a lot of people do a great job, but it can’t be all about them,” she continues. “Everybody doesn’t want to look like the celebrity, because they can’t. They just want one element of that style.”
Simpson puts herself in to the line, but tries not to over-do it. The pop-star began her foray into fashion with a shoe line, featuring footwear with a platform toe box, which is what she prefers in her own shoes.
According to business manager David Levin, the appeal of her line is simply affordability.
“A girl could go to the shopping mall with her mother and she’d have a great new outfit and still have some money left for lunch at McDonald’s,” he explains. “She can look like Jessica Simpson, smell like Jessica Simpson, and she can afford it .”
The article goes on to mention Simpson’s current engagement to former NFL tight end, Eric Johnson.
“It was a complete shock,” she gushes of his proposal. “A beautiful shock. It felt great for somebody to be on his knee, and I had to sit on that knee because I was so excited and overwhelmed and I couldn’t even stand. Knowing that I had his knee to sit on in that moment was very magical.”
We never envisioned a proposal ending with the future bride taking a seat on her man’s knee, but hey, to each her own.