Jimmy Kimmel’s odd (but colorful) obsession with Rainbow Looms has led to a seriously good deed. The “Jimmy Kimmel Live” host and Iron Man got together to send a 7-year-old cancer patient named Max to Disneyland.

And that fancy, rainbow-colored suit? Kimmel is auctioning it off to benefit the “Max Love Project.”

After Kimmel put out the call for Rainbow Loom projects, students at Arroyo Elementary School in Tustin, Calif. sent in a video. In it, a whole bunch of kids tell Kimmel that he needs to meet Super Max. This classmate, a first-grader fighting brain cancer, wants to make the longest Rainbow Loom chain in the world.

Kimmel agreed that he had to meet the kid. That’s why Max and his school principal showed up on “Jimmy Kimmel Live.” With Kimmel’s own Rainbow Loom suit going on eBay to benefit the Max Love Project. In addition to this, Kimmel — with the help of Max’s favorite hero, Iron Man — sent the boy to Disneyland.

He is Super Max indeed.

Posted by:Laurel Brown