A little over a week ago, J.K. Rowling once again had the internet abuzz when she posted a new site and a countdown clock. Well, the clock has struck zero and now the new Pottermore site has officially announced an “online reading experience unlike any other.”

Rowling says:

No author could’ve asked for more wonderful, diverse and loyal readership. I’m thrilled to say I’m now in a position to give you something unique. An online reading experience unlike any other. It’s the same story with a few crucial additions. The most important one is you. Just as the experience of reading requires that the imaginations of the author and reader work together to create the story, so Pottermore will be built, in part, by you, the reader. The digital generation will be able to enjoy a safe, unique, online reading experience built around the ‘Harry Potter’ books. Pottermore will be the place where fans of any age can share, participate in and rediscover the stories. It will also be the exclusive place to purchase digital audiobooks and, for the first time, e-books of the ‘Harry Potter’ series.

I will join in too because I will be sharing additional information I have been holding for years about the world of ‘Harry Potter.’

Pottermore is open to everyone from October, but a lucky few can enter early and help shape the experience. Simply … follow the owl. Good luck.

When you do return to the Pottermore site, it has now changed to a Hogwarts-like office and teases that on July 31 (Harry’s birthday, naturally) you can return to the site and find out how to enter Pottermore early.

So there we have it, that’s Pottermore. We’re definitely excited and intrigued about the additional information part of her statement, though if it turns out to be really insignificant details, that’s going to be a bummer. We’re also still holding out hope for more books, either continuations or prequels. We have faith Rowling will do it, someday.

Are you excited about the Pottermore experience?

Posted by:Andrea Reiher

TV critic by way of law school, Andrea Reiher enjoys everything from highbrow drama to clever comedy to the best reality TV has to offer. Her TV heroes include CJ Cregg, Spencer Hastings, Diane Lockhart, Juliet O'Hara and Buffy Summers. TV words to live by: "I'm a slayer, ask me how."