MTV and Justin Bieber are going back into the past — like, way back, even before YouTube — to hype the 2010 Video Music Awards.
The Bieber-ific promo for the VMAs will debut on-air Monday night (Aug. 16), but you can view it here right now. The black-and-white spot evokes an old-school newsreel (kids: Ask your parents what those are) to chart his rise from unknown kid in Canada to pop star and VMA nominee.
]]>Usher, gets a record deal, goes on to become a worldwide sensation. The promo throws in Beatlemania-style (kids: Ask your parents what Beatlemania is) throngs of screaming girls chasing after the Biebs as he runs to his car. “I like girls chasing me, so it’s good,” he tells MTV News. Bieber is up for the best new artist award at the VMAs. The show airs Sunday, Sept. 12 on MTV. Follow Zap2it and Zap2itRick on Twitter and Zap2it on Facebook for the latest TV, movie and celebrity news.