Justin Bieber has been busy hyping his new fragrance The Key, and now he just premiered a new commercial for it. What the video actually seems to be is a tease for another ad coming soon, but regardless it should tantalize fans desperate for the latest Bieber perfume.

“In case you were wondering… ?#thisiskey,” he tweets.

The Key is Bieber’s third scent after Someday and Girlfriend. It won’t be available until some point in July, though beyond that a more specific release date hadsn’t been announced. The official press release for the perfume claims that The Key is “energetic with a sexy splash of sparkling freshness, the luminous fruity floral musk fragrance awakens the senses with a burst of juicy fruits, while the heart blooms to unveil a bright bouquet of sheer floralcy. The creamy dry down blends sensual musks and exotic precious woods with decadent notes of vanilla that will leave you dreaming for more.”

Posted by:Terri Schwartz