So, there’s been some hullabaloo this week surrounding Justin Bieber‘s stolen computer, leading him to tweet, “sucks when u take personal footage and people dont respect your privacy.”

Which of course sparked a firestorm of speculation about what the “personal footage” was, with people naturally thinking “sex tape” or “nude photos.”

But it turns out it was all a publicity stunt for Bieber’s new music video featuring Nicki Minaj, “Beauty and a Beat” (video above).

It started Thursday (Oct. 11), when unknown Twitter user gexwy started this series of tweets:

  • good job with the password protected @justinbieber. weak
  • and I’m looking at the rest now. all of it
  • wanna see the rest of the footage from his camera.
  • @alfredoflores @justinbieber recognize this?  I got more. so much more
  • TOMORROW. u’ve been warned. should of listened @justinbieber

But Bieber himself got in on the act, continually tweeting the hashtag #noon and linking to sites that posted about what his “personal footage” could be. He then tweeted:

since i was 14 i have had a lot of things said about me, from dying, to taking hormones, to dying again, to stuff about my family… to saying i had a baby with a woman i never even met. nude pics, drugs, my family, my character…but today…today i get to be in on it…

And then the music video dropped. So there you have it. A rather stupid hoax from a worldwide sensation who doesn’t really need the help drumming up interest in his new music video.

Posted by:Andrea Reiher

TV critic by way of law school, Andrea Reiher enjoys everything from highbrow drama to clever comedy to the best reality TV has to offer. Her TV heroes include CJ Cregg, Spencer Hastings, Diane Lockhart, Juliet O'Hara and Buffy Summers. TV words to live by: "I'm a slayer, ask me how."