So, there’s been some hullabaloo this week surrounding Justin Bieber‘s stolen computer, leading him to tweet, “sucks when u take personal footage and people dont respect your privacy.”
Which of course sparked a firestorm of speculation about what the “personal footage” was, with people naturally thinking “sex tape” or “nude photos.”
But it turns out it was all a publicity stunt for Bieber’s new music video featuring Nicki Minaj, “Beauty and a Beat” (video above).
It started Thursday (Oct. 11), when unknown Twitter user gexwy started this series of tweets:
- good job with the password protected @justinbieber. weak
- and I’m looking at the rest now. all of it
- wanna see the rest of the footage from his camera.
- @alfredoflores @justinbieber recognize this? http://youtu.be/1k7LRcUF4ho I got more. so much more
- TOMORROW. u’ve been warned. should of listened @justinbieber
But Bieber himself got in on the act, continually tweeting the hashtag #noon and linking to sites that posted about what his “personal footage” could be. He then tweeted:
since i was 14 i have had a lot of things said about me, from dying, to taking hormones, to dying again, to stuff about my family… to saying i had a baby with a woman i never even met. nude pics, drugs, my family, my character…but today…today i get to be in on it…
And then the music video dropped. So there you have it. A rather stupid hoax from a worldwide sensation who doesn’t really need the help drumming up interest in his new music video.