Musician Kid Rock has a new partnership in the works — a tour, titled “Rebel Soul,” sponsored by Harley-Davidson, which will culminate in a Milwaukee concert that celebrates the company’s 110th anniversary. Rock is pictured here performing at the Harley 100th anniversary concert back in 2002.
Rock tells the AP that he owns several Harley motorcycles, so this is a “dream deal” for him.
“Harley Davidson? Man, it’s like a dream deal. You know much like Jim Beam, it’s something I’ve used that I’ve loved for a long time before this deal came about. It just makes sense. I’ve turned down countless deals that just don’t make sense to me,” says Rock.
The deal includes “Rebel Soul” merchandise that will feature the line “I can’t hear you over the rumble of my freedom.” Harley will also be sponsoring a national contest for someone to win a customized bike to ride on stage with Kid Rock at the Milwaukee anniversary show.
“Honestly, it’s always about the money, yes, but more importantly it’s about something you truly believe in and truly use. At least, people that like what I do and are into what I do understand that,” says Rock. “I would consider Peyton Manning and Shaquille O’Neal friends, but let’s be honest, are they driving around in a Buick every day? I’m not so sure. I’d be surprised if they were.”
The tour kicks off Saturday, Feb. 2 in Kansas City and ended with the anniversary concert Aug. 31 in Milwaukee.