Nonprofit group Invisible Children is back with a new video, titled “KONY 2012: Part II — Beyond Famous.” Their KONY 2012 campaign went viral in March and propelled Invisible Children into the spotlight for extensive criticism — and after the shocking public breakdown of co-founder Jason Russell, the group is making an effort to renew support and emphasize that their campaign must go on.
In an email released this morning, Invisible Children focuses on the mission at hand — removing Ugandan warlord Joseph Kony from power, and disabling his Lord’s Resistance Army (or LRA). Invisible Children confirms that their “Cover the Night” event on April 20 will proceed as scheduled:
“With new footage from around the world, Part II offers a closer look at Kony’s Lord’s Resistance Army, the international effort to bring their atrocities to an end, the progress the campaign has made already, and Cover the Night – the advocacy and awareness event taking place worldwide on April 20th.”
So far, today’s video has far fewer views than its predecessor (which has been watched more than 100 million times) — likely a result of backlash from widespread disapproval of the group’s
financial practices, and Russell’s humiliating
caught-on-video arrest on March 15.
“KONY 2012: Part II — Beyond Famous” is narrated by Invisible Children’s CEO Ben Keesey, and focuses on the global momentum generated by the first video, the recent legislation passed as a result, and Invisible Children’s desire for continued urgency and support.
“Progress is being made, and we are not stopping. But neither is the LRA,” says Keesey. “They are still, right now, holding captive hundreds of women and children.”
Keesey himself also released a video in March responding to criticisms of Invisible Children’s financials. There is no mention of Russell in Part II, who remains in recovery.
Watch the video below and let us know what you think. Are you dedicated to the KONY 2012 cause? Or has the controversy and bizarre scandal surrounding Invisible Children discouraged you from the movement? Do you think “Cover the Night” on April 20 will be successful?