For nearly two decades, hopeful women across the nation have marched in to the salon, armed with photos of Jennifer Aniston. Now a hair care company is capitalizing on Jen’s hair goddess status by making her part owner and brand spokesperson.
Living Proof’s products were developed by scientists at MIT. Yes, hair is serious business, folks. These men put on their lab coats and spent a year and a half discovering ways to give hair more body and less frizz.
“You want to be part of something that’s exciting and authentic,” Aniston telss the Wall Street Journal. “You can’t get more interesting than these scientists.”
Jen will give her input on package design and new products, as well as front an ad campaign that goes live later this year.