Marie Osmond‘s daily talk show will not see a Season 2 at Hallmark Channel, the network has confirmed.
In a lengthy statement on Tuesday (July 2), Hallmark explained that the network is in the midst of an identity transformation — one that “Marie” doesn’t fit in anymore. The full statement is as follows:
“Hallmark Channel is in a phase of true transformation to a much more diversified portfolio of family friendly entertainment that includes original movies and acquired series in addition to original primetime scripted series and a full original daytime line up. With so many talk show offerings in the daypart, particularly in broadcast syndication, Hallmark Channel has decided not to greenlight a second season of its Critics Choice Award nominated talk show, Marie, starring Marie Osmond. As the network examined and explored its work in daytime, we determined that the best direction for this daypart is to offer quintessential lifestyle service shows that inform and entertain our viewers with how to, tips and ideas for living their best lives. We also find these types of shows best serve today’s demand for digital video.
We are extremely grateful to Marie Osmond, whose immense talent and dedication to excellence is unmatched in entertainment. Marie is a consummate professional and outstanding human being in every way possible. We have enjoyed working with her on the talk show and know her passion to create an offering of such high quality will find great success in syndication.”
While there has been no official word on the show’s jump to syndication, Deadline says that Associated Television International, the company behind the show, is eyeing a fall 2014 launch. Talks are reportedly already underway with station groups.
“Marie” premiered last fall, replacing “The Martha Stewart Show.”