Word is that Miu Miu (pronounced Mew Mew) — the younger, hipper version of Miuccia Prada‘s Prada line — will open a 3,200-square-foot West Coast flagship boutique at 317 North Rodeo Drive this fall. The former Lalique shop is being massively renovated and will end up with an 800-square-foot mezzanine, and lots of mirror top coffee tables, (razor blades not included) antique parquet floors, ivory rugs and Italian silk damasks. And just in time. Because what Beverly Hills desperately needs is another fancy-pantsy designer boutique.
For those of who wondered, "Hey, didn’t there used to be a Miu Miu boutique on Melrose?" yes, there was but it quietly shuttered its 6,900-sq. ft self last summer.
Anyway, with a spiffy Rodeo presence and all that rich international foot traffic, now Miu Miu needs a new celebrity face for the big opening and the awards season.
Maggie Gyllenhaal used to be their alt-fash model but she’s gone all Mommy with her new baby and temporarily lost her edge. So I’m gonna go out on a limb and suggest the blossoming Rumer Willis, Demi Moore’s look-alike daughter who’s been partying with Lindsay Lohan a lot and/or Kristen Dunst, who could use some free clothes for her upcoming "Spiderman" press junkets.


Photo Credits: Will shill for clothes…Kirsten Dunst begs for fashion favors at the Imitation of Christ after party at Teddy’s sponsored by Nouveau Noir Samsung. Bet she got a free phone just for showing up without even brushing her hair.
Jeff Vespa/WireImage
Photo Credits: Mmmmwah! Lindsay puckers up for her new pal Rumer at the American Cinematheque Award evening for George Clooney. Give this fresh new face a fashion contract, stat!
Greg DeGuire/WireImage

Posted by:Elizabeth Snead