cheerios super bowl msnbc tweet MSNBC, Fox News: Cheerios and women's wages bring partisan silliness to news networks

When cable news channels don’t have enough real news, they often get both partisan and silly. That may explain how MSNBC offended the entire Republican party with a Cheerios comment. It also gives a reason for a Fox News host to declare that “women get paid exactly what they’re worth,” even if that’s less than men.


The MSNBC vs. Republican semi-scandal began after someone at the news network tweeted about the new Cheerios commercial for the Super Bowl. Following up on an earlier ad that had generated some surprisingly racist responses (the commercial features a biracial family), the new installment brings in talk of babies and puppies.

This shouldn’t inspire anger, but it did anyway.

A now-deleted tweet (posted on Deadline) from the MSNBC account read: “Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family.”

While people with anything better to do merely rolled their eyes at such ridiculous commentary, the Republican National Committee chairman, Reince Priebus, used the message as a reason to ban any and all RNC participation in the network until conservatives got a personal apology. MSNBC president Phil Griffin did just that afterwards: “We immediately acknowledged that it was offensive and wrong, apologized and deleted it,” Griffin said in a statement. “We have dismissed the person responsible for the tweet. I personally apologize to Mr. Priebus and to everyone offended.”

Hopefully that will be enough to end the scandal. Breakfast cereal should never be associated with so much fighting.

Watch the offense-inducing commercial below.

Pregnancy equals lower pay

Meanwhile over on Fox News, the “America’s Newsroom” show hosted a discussion of workplace discrimination. Conservative Tucker Carlson and liberal Alan Colmes debated the merits of equal pay for women while host Martha MacCallum jumped in with opinions as well.

Apparently, the crux of the anti-equal pay argument involves women taking time off for pregnancy. There’s also the issue of special treatment for one group over another. While issues such as women who don’t get pregnant and legislated pregnancy leave didn’t come up so much, opinions were fixed anyway.

As MacCallum puts it at one point, “Women get paid exactly what they’re worth.”

The issue was pressing during the Wednesday (Jan. 29) broadcast due to President Obama’s mention of workplace discrimination being akin to “Mad Men” during his 2014 State of the Union address.

The debate segment is below.

Posted by:Laurel Brown