london olympics nbc logo NBC Universal covering the Olympics for 291 hours every dayThe laws of time mean nothing to NBC Universal when it comes to covering the Summer Olympics.

NBC Sports says it will offer 5,535 hours of coverage of the London Olympics this summer (including live streaming of every event online), which works out to 291 hours per day. Or, if you’d prefer, 12.125 hours of (obviously overlapping) coverage for every hour of time during the July 27-Aug. 12 games (plus two days of early-round soccer matches before the opening ceremony).

NBC will, per usual, offer taped and packaged coverage in primetime and as well as increased coverage during daytime hours, starting at 10 a.m. ET/PT on weekdays and earlier on weekends. Marquee sports like gymnastics, swimming and track and field will have their primary on-air home there, and Bob Costas will once again be the prime-time host.

Online, people will be able to stream every event in every sport live at (provided you’re an authenticated subscriber to a cable, satellite or telco provider). The site will also carry live streams of coverage on CNBC (boxing), Bravo (tennis), NBC Sports Network (team sports) and MSNBC (athlete profiles and features plus event coverage), and mobile and tablet users can download apps for live streaming and highlights, schedules and news.

Telemundo will also offer 173 hours of Spanish-language coverage.

Posted by:Rick Porter