jc penney lesbian ad one million moms One Million Moms slams JC Penney for lesbian Mother's Day photoOne Million Moms, an anti-gay “protect the children” protest group, made headlines earlier this year when they slammed retailer JCPenney for hiring lesbian icon Ellen DeGeneres as a spokeswoman. DeGeneres took the high road, addressing the hate (and, in turn, Proposition 8) in an eloquent monologue on her talk show.

The group hasn’t let up, of course. This week, they’re once again targeting JCPenney. The store released a Mother’s Day themed catalog that included photos of real moms and their children. The photo above was captioned, “You’ll often find Wendi, her partner Maggie, and daughters elbow-deep in paint, clay, and mosaics.”

Scandalous, really.

One Million Moms has this to say about the pic:

OMM has so many issues to cover we had no choice but to move on earlier in the year but have decided to revisit this issue and speak out again. It is obvious that JCP would rather take sides than remain neutral. JCP will hear from the other side so they need to hear from us as well.

Last time OMM contacted JC Penney store managers, we were brushed off. Some even experienced in person the store manager saying “Thank you” and walking off while their customer and our concerned members were in mid-sentence. OMM has been told that JCP corporate office told store managers to say “Thank you” and then walk away. If they want our business, then we will not be ignored!

The store managers are the ones who can communicate to corporate for their customers. Managers will not want to be in the middle so when we politely express our concern to them, they should realize that they are the ones taking all the complaints and corporate is not having to answer for the decisions they are making. Managers will pass along customers’ frustrations, and their own, to corporate because they will likely get tired of their game. Managers will also have to answer to corporate for the loss in sales from traditional families, so we will give them the proof they need to back this up when we tell them we will no longer be able to shop with them until they take a neutral stand.

The “million” moms swore to boycott JCPenney back in February, when they refused to bow to bigotry and fire DeGeneres. JCPenney doesn’t seem to miss them much. So can they just… stay gone, and stop trawling the catalog?

Posted by:Carina MacKenzie