NCIS_Team_CBS.jpg“NCIS” finished the 2010-11 season as the top-rated scripted show on network TV. So when the latest Q ratings of the most popular actors in prime time came out Thursday (August 4), it should have come as little surprise that a cast member or two ranked high on the list.

But four out of the top five?!

Pauley Perrette
, who plays the Gothy scientist Abby Sciuto on the CBS drama, earned the top spot on the survey. She was followed by her co-stars Cote de Pablo who came in second, Mark Harmon in fourth place and David McCallum in fifth. The only non-NCISer in the top five was Jim Parsons, who plays the slightly-less-than-lovable Sheldon on “The Big Bang Theory.”

The New York-based firm Marketing Evaluations conducts Q rating surveys in a variety of industries including entertainment, sports, consumer products and others. The prime time personality survey is conducted twice annually.

The firm believes the popularity measurement is a better indication of viewers fondness for a show versus more traditional methods like television ratings. Networks can then use this to charge for higher ad rates during their programs.

So Pauley just made CBS a whole bunch more money. Let’s hope she gets a raise.

Posted by:David Eckstein