Britney Spears wears a pink bathing suit for her new Candie’s shoes campaign. Yawn.

Granted, she looks decent and toned in the one piece, but it’s nothing terribly sexy compared to the amount of exposure we’ve seen from the oft-pantyless pop star before.

Also, consider the 48-year-old Valerie Bertinelli in a bikini totally shows up Brit in the sexy swimwear department.

This other shot, however, is much more effective and shows off the shoes to better advantage. That’s the point, after all.

What do you think of Britney Spears’ new Candie’s campaign? Is it appropriate for junior shoppers and the back-to-school sales?

Posted by:Hanh Nguyen