We can only assume that Barack Obama doesn't know he's on this Lancia car poster in Messina, Italy.
Like Woody Allen and American Apparel, will he sue for a few million? Might help the deficit.
Kinda cool that our new president and his campaign slogan has caught on in Italy and around the world.
Shows what a powerful message he's sending.
What do you think? Crass commercialism or apt tribute?
Photo credit: Joel Stratte-McClure, author of "The Idiot and the Odyssey."