We can only assume that Barack Obama doesn't know he's on this Lancia car poster in Messina, Italy.

Like Woody Allen and American Apparel, will he sue for a few million? Might help the deficit.

Kinda cool that our new president and his campaign slogan has caught on in Italy and around the world.

Shows what a powerful message he's sending.

What do you think? Crass commercialism or apt tribute?

Or both?

Related Dish:

Barack Obama and Michelle Obama's dueling commencement speeches: Who was funnier?

Woody Allen sues American Apparel for ruining his image?

Woody Allen settles for $5 million from American Apparel.

Photo credit: Joel Stratte-McClure, author of  "The Idiot and the Odyssey."

Posted by:Elizabeth Snead