USA has some great fun in store for “Psych” fans to celebrate the 100th episode. Viewers will be able to determine the episode’s ending during a live digital special event.
“100 Clues,” the show’s “Clue” movie-themed episode, sees Shawn and Gus invited to a mysterious party in a Santa Barbara mansion. When a crime is committed, five suspects emerge: the Butler, the Groupie, the Manager, the Author and the Host. Fans on both coasts will work with Shawn and the gang to identify the culprit, determining the episode’s outcome.
“The idea of being able to vote for the ending is really fun,” executive producer Steve Franks tells Zap2it.
Fans can vote for one of five suspects online or via Twitter using a custom hashtags
for each possible culprit: #PsychButlerDDit, #PsychGroupieDDit,
#PsychManagerDDit, #PsychAuthorDDit and #PsychHostDDit.
Dunkin’ Donuts has signed on as the Social TV sponsor (#WhoDDit), kicking off a multi-platform experience for fans on March 13. The ramp up to the 100th episode includes a “Psych”-themed interactive countdown calendar, custom polls, trivia and challenges.
“In collaboration with Dunkin’ Donuts, we have co-created a Social TV campaign that interfaces with the audience at every consumer touch point, from TV to social channels to mobile,” says Alexandra Shapiro, executive vice president, marketing & digital.
During the actual episode, the two airings may actually show two entirely different endings. Fans will ultimately be able to see two of three alternate endings online and on-demand the day after the episode airs. The unaired ending will be special content on the Season 7 DVDs.
“100 Clues” airs Wednesday, March 27 at 10 p.m. ET/PT on USA.