Subtlety clearly isn’t Ray J‘s strong suit.
The R&B singer-cum-reality star is set to release a new single called “I Hit It First” and the cover art he’s shared very clearly spells out that the song is a direct dig at ex-girlfriend and one-time sex tape partner Kim Kardashian.
Ray J took to Twitter on Friday (April 5) to announce the April 9 release of his new single. In doing so, he shared a photo of the cover art — which amounts to nothing more than a pixelated image of Kardashian in a bikini. Smooth.
The cover and the totally classy title aren’t the only proof that the track is a complete jab at Kardashian and her current boyfriend (and baby daddy), Kanye West. MediaTakeOut claims to have learned that the song contains the following hook: “Hit it from north/Brought her head down south/Now that I’m finished/She’s on to Mr. West.”
Kardashian and Ray J famously dated for five years, though they’ve been broken up for over six. In 2007, a sex tape the two made in 2003 was leaked, propelling Kardashian to fame.