The explosion-lovin’ director dashed off an incendiary memo blasting Paramount for not adequately promoting the movie, according to The Hollywood Reporter.
“I cannot figure if this is a cash issue with your company? Is there some clever idea why we are not spending? I’m not sure,” Bay reportedly wrote. “I’m sure though the movie will do fine, but not to your internal expectations because right now we are fooling ourselves by being cocky.”
Bay specifically took issue with marketing in Entertainment Weekly, the Los Angeles Times and the New York Times, as well as his appearance (with a clip from the film) at this year’s MTV Movie Awards.
Paramount declined to comment.
The movie hits theaters Wednesday. Considering the first film’s $708 million worldwide payday, we suspect the sequel will perform well no matter what the marketing budget.