Soon using that word will cost you money. Olympic swimmer Ryan Lochte has filed an application to trademark his catchphrase, “Jeah!” The 11-time Olympic medalist will then have the exclusive right to print his favorite word on everything from swim caps to trading cards.
The United States Patent and Trademark Office has received Lochte’s application to trademark “Jeah” for use on a wide variety of products. The listed products include swimming goggles, gift cards, DVDs and calendars.
What does Lochte’s made-up word even mean? According to an interview he gave to the New York Daily News in 2009, Lochte said, “I guess it means… good.”
If you want to start sporting your very own “Jeah!” gear, you don’t have to wait for the trademark application to go through. Lochte is already selling sunglasses on his website featuring the word.
Although he already had six medals before the London 2012 Olympic games, Lochte only became a superstar this summer with his two golds (one of them a win over Michael Phelps), two silvers and a bronze. His celebrity isn’t over yet either — Ryan Lochte has already taped an appearance on “90210” and is rumored to be in talks for “The Bachelor.”