gucci the director Showtime's 'Gucci: The Director' gives a close up view of Gucci creative director Frida Giannini's vision and life

Showtime is going inside the life of Gucci’s creative director, Frida Giannini, for an intimate look at how this brilliant woman is revamping the classic brand. 

“Gucci: The Director” is a documentary that spends 18 months “inside the walls of the iconic Italian fashion house,” as well as on the road for Gucci shows and photo shoots including Gucci model James Franco’s ad campaign shoot. 

Check out a promo for the doc, which premiered on Friday (March 7) the Showtime Anytime app and will air an encore Saturday (March 8) on Showtime Showcase, below:

Posted by:Sydney Bucksbaum