sid bernstein dies beatles presenter 95 gi Sid Bernstein dies at 95: Helped bring The Beatles to America

Sid Bernstein the concert booker and promoter partially responsible for bringing The Beatles to the United States in the 1960s, died Wednesday (Aug. 21) in Manhattan. He was 95 at the time of his death.

Although best known for bringing the Beatles to Carnegie Hall and Shea Stadium, Bernstein was a presenter with a long history of work. He got his start booking acts in New York and the Catskills after World War II, eventually promoting concerts by singers like Judy Garland and Tony Bennett. Having heard about The Beatles — and their hysterically enthusiastic fans — in 1963, Bernstein was able to book the almost-unknown band into Carnegie Hall.

Two shows were scheduled for Feb. 12, 1964, just a few days after the band made its historic debut on “The Ed Sullivan Show.” Both quickly sold out.

In October of that same year, Bernstein persuaded the management at Shea Stadium to hold a concert for more than 50,000 Beatles fans. That show also sold out quickly. An attempt to repeat that success in 1966, however, resulted in several thousand unsold seats. The Beatles stopped touring shortly afterwards.

Other rock groups presented or managed by Sid Bernstein include the Rolling Stones, the Kinks, the Animals, the Rascals, Fleetwood Mac and Jimmy Hendrix.

Bernstein is survived by his wife of 50 years, six children and six grandchildren.

Posted by:Laurel Brown