And unlike Kellogg’s, whose contract with the Olympics champ swimmer is up soon, Subway just signed Michael Phelps on Nov. 21, 2008!
Here’s what the proud company said at the time:
“Subway takes pride in being a healthy and active brand – one that can be a regular part of these world class athletes’ routines,” states Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust. “We knew Michael Phelps was a big fan of our sandwiches and we wanted to build on that with him to illustrate that Subway is a brand that can play a role in helping everyone — from elite athletes to weekend joggers — perform at their peak levels and make healthier, smarter choices about food, whatever the activity.”
But now, Phelps has been removed from the Subway website and, as Buzznewsroom.com reports, even (shudder) delinked. Oh, the horror.
Looks as if Michael might even have to give back the endorsement moola.
I personally think Subway is being very short-sighted and narrow-minded. And they’re missing out on a major marketing ploy courtesy of Phelps’ bong-toking photo.
Got the munchies? Head for Subway!
I’m telling you guys, it’s genius.
SUBWAY WON’T DUMP PHELPS!
Subway has removed Phelps from their website.
But they aren’t getting rid of him entirely.
"Like most Americans, and like Michael Phelps himself, we were disappointed in his behavior," Megan Driscoll, the rep for Subway, tells Usmagazine.com. "Also like most Americans, we accept his apology. Moving forward, he remains in our plans."
Other sponsors sticking by Phelps: Visa, Speedo, Omega watches and athletic drink PureSports.
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