“Survivor” and CBS are launching a new Stand Up 2 Cancer fundraising initiative, with “Survivor: Africa” winner and cancer survivor Ethan Zohn as the spokesman.
Zohn was diagnosed with Hodgkin’s Lymphoma in 2009, but says he is now in remission. “I’m a Survivor in every sense of the word and that’s why I’m so excited to be part of this movement to outwit cancer for good. In my eyes, this is my Survivor moment, my legacy… It’s better than winning the million dollars,” says Zohn in a statement.
Zap2it had a chance to speak with Zohn following his SU2C announcement on “The Early Show.” “The money raised from this initiative specifically is going to go to cancer research. The goal of Stand Up 2 Cancer is to get the treatments out of the laboratory and to the patients as quickly as possible,” Zohn tells us.
Donations to the Survivor Stands Up team can be made year-round via at the official website. The site will also feature blog posts from Zohn and other Survivors and Zohn will be featured during the commercial-free Friday, Sept. 10 SU2C live television event.
Zohn also tells us they’ve “created a limited edition ‘Survivor’ buff that [they’re] selling’ and that there are several “‘Survivor’-themed charity events’ in the works. The first one will be happening in February 2011.
There are also going to be CBS PSAs driving vieweres to the Su2C donation page. These PSAs will feature fan-favorites Rupert Boneham, Amber Brkich-Mariano, James Clement, Colby Donaldson, Cirie Fields, Russell Hantz, Jerri Manthey, Rob Mariano, Jenna Morasca, Parvati Shallow, James “JT” Thomas Jr., Sandra Diaz-Twine, Benjamin “Coach” Wade, Tom Westman and Ethan Zohn.
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