Taylor Swift makeup ad.jpgWe know what you’re thinking. Who the heck would Photoshop Taylor Swift? Why in the world would you need to? Well, according to E Online, her new CoverGirl print ad has been pulled by Procter & Gamble because it was among a group of ads cited by a U.K. watchdog for excessive retouching.

The National Advertising Division (NAD), the ad industry’s
self-regulatory body created to review factual claims in national
advertisements, is stating that “it has determined that the
Procter & Gamble Company acted properly in discontinuing superior
performance claims made in print advertising by the company for its
CoverGirl NatureLuxe Mousse Mascara.”

Not a bad idea, this group, though who in the world thinks that mascara ads are factual? Ladies, are we right? You’ve tried them. You know they don’t do what the ads say they do. The NAD is concerned that women would believe they “would get lashes like those depicted in the advertisement and that the
lashes depicted in the photograph were achieved solely by using [the
mascara]…without post-production enhancement.”

Posted by:jbusch