syfy alice1 The 'Alice' white rabbits take ManhattanIf you’re in New York on Friday, Dec. 4 and see a white rabbit wearing a business suit, don’t panic. It’s just Syfy’s promotion for original movie “Alice,” premiering Sunday, Dec. 6 at 9 pm ET.

Via the Syfy official release, “During the morning commute, 50 White Rabbits hunt across the city for Alice and the Hatter, handing out Alice playing cards displaying their faces containing the text, ‘Have you seen this pair?'”

“At 12:30PM, White Rabbits converge on Union Square, where they will meet Alice — along with performing a choreographed “step” dance routine.”

We cannot wait to see video of 50 White Rabbits, Alice and the Mad Hatter dancing in Union Square. “Alice” is a four-hour movie event split over Dec. 6 and Dec. 7 and featuring Kathy Bates as the Red Queen. This promotion is certainly innovative and sure to garner plenty of attention.

syfy alice2 The 'Alice' white rabbits take Manhattan
Your move, Tim Burton.

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Photo credit: Syfy

Posted by:Andrea Reiher

TV critic by way of law school, Andrea Reiher enjoys everything from highbrow drama to clever comedy to the best reality TV has to offer. Her TV heroes include CJ Cregg, Spencer Hastings, Diane Lockhart, Juliet O'Hara and Buffy Summers. TV words to live by: "I'm a slayer, ask me how."