The Television Critics Association press members are seeing green and listening to Top 40 music, which means it’s time for The CW sessions to begin.
Before delving into each show, CW chief Dawn Ostroff takes time to make announcements and field questions. How many hot vampires can you fit on show? Can Miss Tyra ever be stopped? How in the world did “Smallville” star Tom Welling get involved with “Hellcats”?
See if these questions and more are posed and answered. We’re live blogging each moment:
2:03 p.m. – CW sizzle reel plays. Plenty of vampires, Upper East Siders, fierce models, rogue assassins, cheerleaders, foster kids and a superhero in the making.
2:04 p.m. – OMG, there’s no way to really explain the humor that’s being exhibited by Paul McGuire, who begins with the words, “Good afternoon. I’m Paul McGuire and I don’t work here anymore.” He used to work at The CW, and now he’s at Warner Bros. He lists his Top 10 TCA press tour moments. Once again, it’s so industry, we’re not sure the humor will translate, but No. 7 was “Shasta McNasty” and “Desmond Pfeiffer.” ‘Nuff said?
2:09 p.m.- Now that we’re warmed up, that other Paul, Paul Hewitt, finally takes to the podium to introduce the new shows “Hellcats” and “Nikita.” He also teases that “Gossip Girl” will be in Paris this season.
2:11 p.m. – Ostroff is in position. What’s the networking strategy? Apparently The CW’s DNA is all about keeping it young. Sort of a “Logan’s Run” of networks, eh? Lots of talk about their digital innovations and how they’ve gotten revenue from them. “Vampire Diaries” is their No. 1 new series. Yep, sounds about right. We’re going into its fifth year. Yikes! It’s been that long? We have new programming across all five weekdays now.
2:14 p.m. – The 15th cycle of “Top Model” will focus on the world of high fashion. The prize will be the cover of Italian Vogue, which is way cooler than Seventeen magazine. Also, a reminder that “Smallville” goes into its 10th and final season and will achieve its 200th episode.
2:15 p.m. – Question time! Sera Gamble was eager to step up as an EP for “Supernatural.” Yeah, we thought it was going to end too, but apparently it did well enough that they wanted more.
2:17 p.m. – The only comedy they’ve got planned is the half hour import from Canada, “18 to Life,” which will begin in a week or so. Other than that, nothing for the laughs.
2:18 p.m.– “The days of looking at the overnight ratings are done, especially when talking about the younger demographic.”
2:19 p.m. – “Vampire Diaries”: How can they capitalize on its success? They’re hoping that young viewers with nothing to do this summer will come on, and that by putting “Nikita” after it in the fall, there will be a new, crossover audience coming on.
2:21 p.m. – The CW hopes Michael Rosenbaum will come back for the last season of “Smallville,” but so far, he hasn’t walked through that open door. The big villain this year is Darkside. Brainiac, Supergirl and Hawkman will be back.
2:22 p.m. – Why “Hellcats” and “Nikita”? They’ve been wanting a “female empowerment action” show, and they liked “Nikita” spy angle, the writing. “Hellcats” is “one of the underdogs.” Heh, animal puns. It felt “a little older to us” since it’s set in college and they like the big production numbers.
2:24 p.m. – Full commercial loads are in their episodes online. The CW isn’t concerned if that means kids will prefer to watch it on the air to avoid those commercials. The reporter asking about this seems hostile about the decision to include commercials. Such is the business, dude.
2:26 p.m.– “One Tree Hill’s” renewal was decided before the cliffhanger ending. They hadn’t discussed alternate endings in case it was canceled though. They had a feeling the show would be back. It’s too early to tell if it can get another season though.
2:27 p.m. – Ostroff is the longest-existing network programming chief, and she wishes Steve MacPherson (who left ABC) the best. She’s not really shocked but philosophical about the turnover in the job.
2:29 p.m. – Since “Smallville” will be leaving, they’ve looked at other possible DC Comics adaptations, but nothing’s been picked up yet.
2:30 p.m. – They still have an hour of “Tyra Banks” in repeats and then an hour of syndication.
2:31 p.m. – Most of their money is going into the fall, so they’re not too worried about “Plain Jane’s” low ratings during the summer. Basically, they’re realistic about how that show or “18 to Life” can do. They just wanted a little bit of original programming for the summer. Being a smaller network, they had to pick their priorities, so that’s why they only have two new shows for the fall.
2:32 p.m. – “Supernatural” will go back to the hunting something each week. The Winchester Bros.’ personalities will shift a bit so they’re more like each other, and they’ll find out that their mother’s side of that family has hunters also.
2:34 p.m. – Ha, a “High Society” question. Remember that? Ostroff says it was at a time that when people were looking at it differently because the country was going through a financial crisis. Other than that, we’re sure it would have done great. Or not.
2:35 p.m. – Only “Shedding for the Wedding” is confirmed for a midseason show.
2:36 p.m. – They’re hoping for another “Supernatural” season, but they have to wait and see how it does.
2:37 p.m. – The CW isn’t worried about oversaturation when it comes to rerunning “Vampire Diaries” or its other shows, but going back into the fall, they expect fans will want to catch up with their shows.
2:38 p.m. – And that’s all we got. Thanks C-Dub.
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Photo credits: The CW