simon cowell x factor 320 'The X Factor': Promo featuring Paula Abdul and Cheryl Cole releasedHelicopters! 15,000 people auditioning! Marriage proposals! The American flag randomly appearing out of nowhere!

You guessed right: It’s the first official promo for Simon Cowell’s new reality singing competition “The X Factor.”

The promo aired during “American Idol’s” Top 3 results show (Still missing you, Haley Reinhart!), and officially introduced us to the “X Factor” crew: “Global hit maker” L.A. Reid, “multi-platinum selling artist” Cheryl Cole, “pop sensation” Nicole Scherzinger and “introducing” Steve Jones. Oh yeah, and Cowell’s old partner-in-crime Paula Abdul.

We don’t really learn anything new from the promo — winner receives a $5 million recording contract, there are four categories (boys 12-25, girls 12-25, singers over the age of 25 and vocal groups) — but that doesn’t mean it isn’t a great promo. The music is great, the editing is sharp and it makes you want to watch the show. You win this round, Cowell.

Watch the promo below and let us know what you think of “The X Factor,” Zappers. Will you be checking it out in the fall?

Posted by:tbricker