Social Hollywood, the hottest party spot in town – a two-level, multi-roomed venue on Sunset Boulevard – will host TV Guide’s 4th annual Emmy party on August 27th.

“We are delighted to be back again this year on Emmy night to salute the best and brightest in television,” boasts the mag’s editor-in-chief Ian Birch.  “We couldn’t think of a better place to celebrate the small screen’s biggest night than at the landmark Social Hollywood, where the very first Emmy broadcast took place.”

Wow. Bet there was an Emmy party bidding war for this historic spot.

Formerly called the Hollywood Athletic Club, the venue will host Emmy nominees, presenters and key industry players who will mix and mingle in the club’s Green room, Velvet room, Moroccan Room, and Barrymore Ballroom. What, no Casting Couch?

Last year’s TV Guide bash was held on Sept 18 at the Hollywood Roosevelt, then a super hot party venue that has now cooled with the In Crowd.

Wilmervald_john__5998640_600But the 2005 party definitely got a good celeb turnout: “Entourage” star Jeremy Piven, Jessica Simpson, Marcia Cross, Jesse Metcalf, Mandy Moore, Mira Sorvino, Sandra Oh, Jessica Capshaw, Wilmer Valderrama, Zach Braff, and natch, Joan and Melissa Rivers.

It just wouldn’t be a TV Guide party without that mother/daughter act.

No word on this year’s entertainment yet. But last year Missy Elliot performed and DJ AM worked the party. And the HBO “Entourage” post premiere party was held at Hollywood Social last month and featured acts like drag queen bingo, belly dancing, burlesque and roller derby waitresses in the ballroom.

Just a guess, but considering the venue’s history and current popularity, I’m betting the 2006 TV Guide Emmy bash will be way more exciting than the actual awards show.

Photo Credits:  A befuddled Wilmer Valderrama is consoled by Mandy Moore at the 2005 TV Guide Emmy party. Moore was then dating Zach Braff. Now she’s single. Hey, try again at this year’s bash, Wilmer.
WireImage/John Shearer

Posted by:LATimes