miss-america-2013-live-blog.jpgIt was an unusually active Saturday night thanks to two NFL playoff games on FOX and CBS and this year’s Miss America pageant on ABC.

The 8.3 million viewers who tuned in to see Miss New York, Mallory Hytes Hagan, win the 2013 Miss America title makes it the most watched edition since 2004 (the pageant aired on TLC in 2006 and 2007 and on CMT from 2008-2010).

But the news isn’t all good: the pageant’s adults 18-49 rating dropped 11% year-to-year from a 1.8 to a 1.6.

And the audience is still puny next to the 30.8 million who watched CBS’ NFL overrun from 8-9 p.m. ET, in which the Baltimore Ravens defeated the Denver Broncos to advance to the AFC championship.

Or the 29.3 million viewers FOX averaged directly against Miss America from 9-10 p.m. ET, thanks to the NFC playoff match-up of the victorious San Francisco 49ers taking on the Green Bay Packers.

FOX led the night with 22.8 million viewers
and a 12.5 rating/20
share in households. CBS followed with 14 million viewers and a 8.3/13
share. ABC managed 5.7
million viewers and a 3.7/6, while NBC was out of the game entirely with 1.6 million viewers and a 1.1/2.

FOX also dominated the 18-49 demo with a 8.0 rating. CBS (4.3) not surprisingly topped ABC (1.3) and NBC (0.5).

Saturday hour by hour:

8 p.m.

CBS: NFL Overrun: AFC Playoff (30.8 million viewers, 17.3/27 households)
FOX: NFC Divisional Playoff (16.4 million, 8.6/14)
ABC: “Pageant Confidential” (3 million, 2.1/3)
NBC: “The Biggest Loser” rerun (1.3 million, 1.0/2)

18-49 leader: NFL Overrun: AFC Playoff (10.1)

9 p.m.

FOX: NFC Divisional Playoff (29.3 million, 16.3/26)
ABC: “The 2013 Miss America Competition” (6.3 million, 4.1/6)
CBS: “Criminal Minds” rerun (5.6 million, 3.8/6)
NBC: “The Biggest Loser” rerun (1.7 million, 1.1/2)

18-49 leader: NFC Divisional Playoff (10.4)

10 p.m.

ABC: “The 2013 Miss America Competition” (7.8 million, 5.0/8)
“48 Hours” (5.7 million, 3.9/6)
NBC: “Deception” rerun (1.9 million, 1.3/2)

18-49 leader: “The 2013 Miss America Competition” (1.9)

information includes live and same-day DVR viewing. All numbers are
preliminary and subject to change. Source: The Nielsen Company.

Posted by:gberkshire