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Stars of the Emmy-nominated show "Heroes" were out in almost full force last night (Ali Larter was MIA) at the Cinerama Dome for the American Eagle-sponsored premiere of AE’s new series, "It’s a Mall World," directed by Milo Ventimiglia.

Turns out Milo really is more than just a pretty face.

Since when does a clothing company do a TV series? Since now. Three-minute mini-episodes of "Mall World" will premiere on MTV during the "Real World" starting today. You can also watch it in American Eagle boutiques. The series will show on the AE website starting at 8 p.m. Aug. 2. If you can’t wait, here’s the official site for more information.

“It’s a Mall World” explores the amusingly tortured lives and twisted relationships of two record-store employees (shades of "Clerks" and "High Fidelity"), a hot "greeter" at the American Eagle boutique, a slightly nuts sales chick from the scanties store (Victoria’s Secret much?) and a bad-boy poseur from the mall juice bar. The series stars new talents Sam Huntington (“Superman Returns,” “Veronica Mars”), Dianna Agron (“Shark,” “CSI: NY”), Amanda Loncar (“The Loop,” “Law & Order”), Deon Richmond (“Hatchet,” “Not Another Teen Movie”) and Eddie Hargitay (“Neutral Ground,” “Freaky Links”).

Photo Credits: Milo Ventimiglia and Hayden Panettiere

John Shearer/WireImage

Posted by:Elizabeth Snead