“Better Call Saul” returns with new episodes on Monday (Feb. 15) and with it comes a few perks.
Fans of the series will remember Saul Goodman’s (Bob Odenkirk) downfall, and subsequent turn as a Cinnabon manager in the Season 1 premiere of the “Breaking Bad” spinoff and now, the shopping mall chain is jumping on the Saul train.
Banking on the return of “Slippin’ Jimmy,” Cinnabon has teamed up with the AMC series to offer fans across the country for free. Is Cinnabon coffee that good? Now is the time to find out as the Atlanta Business Chronicle reports the offer will last all Monday long.
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Hey, don't get me wrong, I'm excited about the new season of "Better Call Saul", but given the context of Cinnabon in that show's first episode, I'm not sure it's the best promotional avenue for this brand. Regardless, here's to a chance to be on the show and in New Mexico. #saulselfie (why is he so small?)
Joining in on the promotion, Cinnabon has placed life-sized Saul Goodman standees in their stores to give fans the opportunities to take pictures and post them to Instagram. Instructed to caption the snaps with #SaulSelfie, one lucky fan will end up winning a trip to a “‘Better Call Saul’ event on location in New Mexico.”
If ever there was a reason to take a selfie at a Cinnabon, this would be it! “Better Call Saul” Season 2 premieres on Monday Feb. 15 at 10 p.m. ET/PT on AMC.