The beast is being unleashed on the cover of WWE's next video game, "WWE 2K17." Former WWE World Heavyweight Champion Brock Lesnar has been announced as the cover superstar of the next installment of the game and the timing is very interesting.

The announcement comes on the heels of the news that Lesnar will return to UFC, where he's also a former heavyweight champion, to fight Mark Hunt at "UFC 200." Even with that fight scheduled, Lesnar remains under contract to WWE and will return for their "SummerSlam" event in August.

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"My career has been defined by dominating every opportunity presented to me," Lesnar says in a release. "I am excited for my newest opportunity representing 'WWE 2K17' as the franchise’s ambassador and honored to serve as the 'WWE 2K17' cover Superstar."

As for what this means for the content of the game, that remains unknown. In a conference call with the press, Lesnar's on-screen advocate Paul Heyman wouldn't confirm whether there would be any modes in the game that focus on Lesnar's career. However, with "Welcome to Suplex City" being a large part of the games marketing thus far, don't be surprised to see a Lesnar-centric story mode.

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In the meantime, the game will allow users to recreate Lesnar's classic "WrestleMania XX" bout with Bill Goldberg, as both are included as playable characters in the game -- Goldberg is a pre-order bonus.

You can see the trailer starring Lesnar and Heyman above, along with the full cover art below. "WWE 2K17" is in stores Oct. 11 on Xbox One, Xbox 360, PlayStation 4 and PlayStation 3.

brock lesnar xbox one wwe 2k17 Brock Lesnar lands WWE 2K17 cover ahead of UFC return: See the trailer

Posted by:Chris E. Hayner

Chris E. Hayner is equal parts nerd, crazy person and coffee. He watches too much TV, knows more about pro wrestling than you do and remembers every single show from the TGIF lineup. You may have seen him as a pro-shark protester in "Sharknado 3." His eventual memoir will be called "You're Wrong, Here's Why..." TV words to live by: "I'm a firm believer that sometimes it's right to do the wrong thing."