One must always be sensitive to the differences between cultures, which is why it might make total sense in Japan that Carly Rae Jepsen would come up to you in an airport and use the power of shampoo to play cupid. Over there, it probably happens every day.
So, check out Carly’s new Japanese commercial above, and don’t think of it as another American pop culture star taking an easy paycheck overseas, but instead a documentary of normal Japanese behavior. Rinse me … maybe?
In the ad for the shampoo Moist Diane, Carly Rae is looking very refreshed and cheery as she exits a town car and makes her way into an airport, noticing a sullen girl driving away on a bus. Through flashbacks, it appears as though there is a boy she likes — and after that boy touched her hair, he decided to get on his plane and leave.
But while Jepsen’s “I Really Like You” fills the soundtrack, we see that the singer will not stand for such behavior. Biting her lip and jumping on the bus, Carly Rae grabs the girl’s hand and leads her through the airport, where friends and strangers alike join them in a massive dance number.
This time, the screening station attendants see Moist Diane shampoo in everyone’s carry-ons, and the celebration begins. “You need to tell him something!” Carly Rae whispers, inspiring the girl to say something emphatically — it’s in Japanese, so we’d roughly translate it as: “Carly Rae Jepsen won’t leave me alone until you kiss me. Please, help.”
After the man kisses her, the two float off the ground (?) and begin to soar away. Which kind of makes you wonder why they needed an airport in the first place — but hey, doesn’t it also make you want to track down a bottle or two of Moist Diane?