Question: CBS recently pre-empted “CBS Sunday Morning” to show football. The LAST thing I want to do on Sunday morning is watch NFL football. Has CBS lost their mind? Or is it a sick contract demand by the NFL? I plan on letting the NFL, CBS and my local affiliate know my feelings.
On the weekend in question, CBS was televising a Jets-Dolphins NFL game live from London as part of an International Series of overseas contests dating back to 2007. Because of the time difference, the game aired in the morning here, not unlike what happens with tennis and other sports events the networks want to carry live from faraway time zones.
More than 83,000 people attended the game and, in the U.S., about 9.9 million people tuned in, according to the NFL. That’s a smaller audience than network showings of NFL games get in other parts of the day — but far more than the 5.84 million viewers “CBS Sunday Morning” averaged last season.
Two more overseas games are planned in 2015, on Oct. 25 (nationwide via online service Yahoo) and Nov. 1 (on FOX). More such contests are likely as the NFL expands its global reach. Not long ago, the NFL said it would plan on regular-season international games for at least the next decade, and look at other countries besides England in which to play them.