In bringing back beleaguered family-run hotels from the edge of insolvency on FOX’s “Hotel Hell,” Gordon Ramsay often finds himself addressing a range of issues, from management practices and staff chemistry to cleanliness, food and décor.

But sometimes a business’ woes can be traced back to only one individual, the owner — and whatever personal problems they happen to be going through at the time. Which puts the Scottish chef, entrepreneur and author in the role of psychiatrist. A role that he embraces.

“I have a side to me that’s very rarely seen,” he tells Zap2it, “when you go that deep in terms of trying to instill that kind of confidence in bringing these people back. And I think that’s something I’m good at doing because of where I came from.

“I didn’t walk into this industry because it was inherited from my parents,” he continues. “You know, I worked for every bit of it to get what I have. So I’ve climbed the ladder and part of that journey is experience, and that experience I want to pass on.”

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Season 3 of “Hotel Hell” opens Tuesday (May 24), and finds the 49-year-old Ramsay coming to the aid of a hotel owner with a hoarding problem that has spilled over into the guest-room closets; a historic inn that remains empty because of shocking rumors regarding the owners, and in the season premiere, a struggling Idaho fishing lodge run by a family still reeling from a son’s accidental death.

“For any family to bounce back from that in general is hard enough,” Ramsay says, “but to bounce back and try and run a business and maintain a position in the community is even harder.

“So hospitality — restaurants, catering — is something that never switches off,” he says. “We don’t have a down season. It’s something that you can’t just switch the doors closed to rest. So it was an amazing lodge that had lost its way and the family was devastated on the loss of their young son. But they just fell apart and never bounced back. So it was about reinstalling their, I suppose, confidence in the business and in the lodge and understanding that a pillar of the community is that lodge and don’t underestimate that. So that was a tough one for me … .”

Posted by:George Dickie