Michael Phelps is going to give the Olympics one more go and he’s starting his bid with a powerful, silent Under Armour ad.
In the 90-second spot, which the company released Tuesday (March 8), Phelps swims like a shark through a dark pool and trains in a weight room as “The Last Goodbye” by The Kills plays.
“I have no regrets, for the past is behind me. Tomorrow reminds me just where,” sings The Kills’ Alison Mosshart. “Can’t quite see the end. How can I rely on my heart if I break it with my own two hands? I heard all you said don’t say anything. It’s the last goodbye, I swear.”
The commercial is part of an ad campaign called “Rule Yourself,” which uses the tagline “It’s what you do in the dark that puts you in the light.”
Phelps, a 22-time Olympic medalist, is looking to qualify for his fifth Olympic games at the trials in Omaha June 26-July 3. He says he’ll retire after the 2016 Rio Olympics, which start on Aug. 5 in Brazil.